Social & Guerilla
Clients: Hair Cuttery, Party City, Pure Barre, Michael’s, and Florida Everblades
Hair Cuttery
Hair Cuttery wanted a rebrand so along with a new campaign and the hashtag #changeituphc, we created an interactive Instagram-worthy pop-up museum that included a ball pit, an infinity mirror room and selfie booths at Tysons corner in Washington, DC. Stylists gave out free pink hair extensions and donations were made to the Capital Breast Care Center.
Party City
Pure Barre
Michael’s
Florida Everblades
One way to grab the attention of the audience is to take advantage of your media placements. We gained some new clients from my idea for this newsworthy humorous ad in front of the opposing hockey team for the Florida Everblades.
Harrison Mooney from Yahoo News
“One of the things that's always bugged me about rink board advertising in the NHL is how unoriginal it is. Most companies just stamp their logo on the space they've been allotted and call it a day. But leave it to a company called Boost Creative to get, well, creative…
…In the home opener, when the visitors bench appeared on the Jumbotron, the fans went nuts. It was by far the loudest cheer of the night. It was hilarious. There's more, too: this ad has inspired other companies to be cheeky with their advertising and the fans are loving it.”
https://sports.yahoo.com/blogs/nhl-puck-daddy/echl-florida-everblades-taunt-visitors-bench-creative-advertising-205353794--nhl.html